A few days ago, theatre owners expressed their disappointment over Shoojit Sircar’s decision to take his upcoming film online. The director had announced that he was releasing Gulabo Sitabo on an OTT platform. Theatre chains did not take the news well. Inox went ahead and warned there will be “retributive measures”. While the brave decision was expected to invite reactions from distributors and multiplex owners, the director of the Amitabh Bachchan and Ayushmann Khurrana starrer has now said that there is no turning back. Sircar spoke to Mid-Day and explained he decided to go ahead with the digital release after the scheduled release date was crossed and there was no solution on hand.
“Once you’ve made a decision, there can be no scope for fear. It’s not about being brave; the situation compelled us to adapt. When I read Inox’s [statement], I understood the theatre owners’ point of view. If I were in their position, I, too, would have expressed my discomfort. I told them it’s not a personal decision. If it weren’t for the lockdown, the film would have released in theatres,” he told the publication. He also added that while the binging is the in-thing today, it will never replace the experience of watching a film on the big screen. “These platforms co-existed with theatres for the past few years. Binge-watching can’t change the experience of going to cinemas,” he said.